19 Sep Style 2

Zemaye’s Take: Bandwagon imitative fashion babble talk.

Examples:

PAIR as a clunky verb – Play with texture by PAIRING a velvet skirt with a silk top.

STUN as a verb but oddly without an object – Ada STUNNED in a red dress

Clothes (often poorly-tailored) referred to as PIECES to justify inflated prices – she wore a piece from the Spring/Summer collection

Pretentious jargon that nobody understands – Ada’s new Spring/Summer resort collection.

Biko what is ‘resort’?

And what if we created our own language and let oyibo copy us? What of Harmattan collection? Rainy/Dry collection? Early/Late collection?

Solution: The best language is simple, sincere, and should actually make sense. Be original. Be real.